Berries And Cream Song
Have you encountered the infectious earworm that's currently dominating your TikTok feed? The "Berries and Cream" phenomenon, a seemingly simple jingle from a 2007 commercial, has unexpectedly resurfaced, captivating a new generation and demonstrating the enduring power of nostalgia and internet virality.
The story begins innocently enough: a commercial for the berries and creme variety of Starburst candy. In 2007, amidst a sea of advertisements vying for attention, Starburst opted for a peculiar approach. The commercials premise was straightforward. Two friends are discussing the new berries and creme flavor. Suddenly, a "little lad" - a small man dressed in antique attire - appears, seemingly materializing from the ether to declare, "Berries and cream, berries and cream. I'm a little lad who loves berries and cream." His performance, a blend of awkward charm and unwavering enthusiasm, was undeniably memorable, and while the commercial's initial run might have been relatively brief, its impact lingered. The catchy tune and the peculiar character, played by performance artist Jack Ferver, lodged themselves in the collective consciousness, awaiting the spark of rediscovery.
This unexpected resurgence offers a fascinating glimpse into the dynamics of internet trends and the way content can be rediscovered and repurposed across generations. The "Berries and Cream" trend is more than just a quirky soundbite; it's a testament to the power of simple, memorable content, the ever-shifting landscape of social media, and the way that nostalgia can be repackaged and delivered to new audiences. This trend highlights the unique dynamics of the TikTok platform, where sounds, not just visuals, can go viral. The platform becomes a playground for creativity, where users remix, reimagine, and reinterpret original content, giving it new life and significance.
The original commercial, released in March 2007 to promote the new berries and creme flavor of Starburst, featured Jack Ferver, a performance artist. Ferver, in antique garb, embodied the character of the "little lad" and became the face, and voice, of the commercial. This choice was deliberately offbeat, aiming to capture attention with a unique and memorable character. The commercial's simplicity played a key role, leveraging a memorable tune and the peculiar character's presence to make an impact. The commercials effectiveness came from its unique approach and the performance of Ferver.
The song itself, the heart of the viral trend, is a simple, repetitive jingle. "Berries and cream, berries and cream, I'm a little lad who loves berries and cream." The tune's repetitive nature and the little lad's enthusiastic delivery made it ear-catching. This simplicity is a key factor in the trend's success, as it is easily accessible and memorable, qualities that make it ideal for remixing and reinterpretation on platforms like TikTok.
While the original commercial was certainly a curiosity, its impact was relatively contained until it was unearthed, revived, and reworked in the world of TikTok. This platform, with its focus on short-form video content and ease of audio integration, became the perfect incubator for the "Berries and Cream" renaissance. Users started incorporating the sound into their videos, creating a cascade of memes, dances, and humorous interpretations. The versatility of the audio enabled it to be used in various contexts, from straightforward recreations of the original commercial to more elaborate skits and parodies.
The trend also involves a track called "\u201cberries and cream\u201d is a whimsical, atmospheric midtempo r&b track" from Larrieux's 2013 album Ice Cream Everyday. However, the track's link to the current trend is tenuous. The main draw remains with the simple song, which, in the context of the TikTok trend, is often used in remixes. The song's popularity is primarily because of its catchy nature and ease of use.
The success of the "Berries and Cream" trend reveals some of the key characteristics of viral content: simplicity, memetic potential, and the ability to resonate with a sense of humor or nostalgia. Moreover, the fact that this particular trend has found new life years after its initial release illustrates the long-lasting power of good advertising and the ability of social media platforms to amplify content in unexpected ways. It's a reminder that a well-crafted piece of content can have legs, especially when combined with the creativity and collaborative spirit of online communities.
The 'Berries and Cream' trend is also a testament to the power of nostalgia. It taps into the shared cultural memory of those who remember the original commercial, offering a chance for a nostalgic trip. For younger viewers, it might be a discovery of something new but with retro vibes. The appeal lies in its simplicity, which helps users create content that resonates and that is relatable. The ease with which the audio can be integrated and used in various contexts is another advantage of the trend.
The trend's virality has extended to various aspects, including the creation of extended loops of the "little lad" dancing to the song. These loops, often running for an hour, are a testament to the song's captivating quality and ability to keep viewers engaged. The "Berries and Cream" trend has transcended its humble beginnings, becoming a cultural phenomenon that shows no signs of slowing down. It's a clear indication that catchy content, a bit of whimsy, and the right digital platforms can combine to create a viral sensation.
Even music video's are appearing, Blapstar's long-anticipated berries and cream music video directed by mike diva (www.myspace.com/mikedahlquist), produced by young curt and featuring appearances from diverse creators, adding to the viral momentum of the trend.
Ultimately, the "Berries and Cream" TikTok trend is a fun, lighthearted reminder that sometimes, the most unexpected content can capture the internet's attention. It stands as an example of how a clever marketing campaign from a long-ago era can be rejuvenated by the unpredictable power of social media. This unexpected success story is a perfect illustration of the ever-changing character of the internet and how trends spread through online networks.
| Aspect | Details |
|---|---|
| Origin | 2007 Starburst berries and creme commercial |
| Primary Element | "Berries and cream" song and "Little Lad" character |
| Actor | Jack Ferver, performance artist |
| Commercial Purpose | To promote Starburst's berries and creme flavor |
| Current Platform | TikTok, trending through sound remixes |
| Song Lyrics | "Berries and cream, berries and cream, I'm a little lad who loves berries and cream." |
| Viral Components | Simplicity, catchy tune, nostalgic appeal, remixability |
| Impact | Creation of memes, dances, skits, and parodies on TikTok, loops |
| Associated Elements | Blapstar's music video |
